Presbyterian Support Northern has a new look and feel following an updated brand refresh.
As an organisation, we have a strong history. However, we need to remain modern and contemporary – refreshing our brands is one way to support this.
After conducting research and seeking feedback from a range of stakeholders, we’ve worked with an external brand agency to come up with a new set of brand designs. The research indicated that our brands should be more modern, look more unified and reflect our value of tangata whenua more.
Each of our four service brands and the parent Presbyterian Support Northern brand all have a new look and feel, as well as new graphical elements and symbols. Each has its own kōwhaiwhai (a pattern) to better reflect Te Ao Māori.
The new Presbyterian Support Northern logo has a bright and modern feel to it, along with a new symbol.
The symbol is based on raranga (Māori weaving) and represents whānaungatanga - people working together to support others.
This symbol has also been put into a pattern (a kōwhaiwhai) to represent woven communities creating a common goal.
We will be introducing the new brand on a replacement basis over time as current stocks of materials run out.
Lastly, we acknowledge the key strength of our brands is our people who deliver our services – thank you to all of them.
Hei konā mai me ngā mihi